Book Marketing Strategy: Best Websites For Authors
Online is where it’s at, especially when it comes to the marketing strategy for your newly published book. Creating buzz and generating sales can be accomplished more easily than you think with the assistance of a few online sites geared toward authors. We’ve gathered some of the stand outs and are sharing them with you below.
FiledBy. Hands down this is the most comprehensive online marketing platform for authors. It provides simple to use tools that can be used to link, host and organize marketing activities and connect to online booksellers. The service is free to use and authors can claim their site immediately. Additional features are available through affordably priced premium services and include, additional links, multimedia uploads, blogging, customized graphics, event calendars and much more. Whether you have an author website or not, FiledBy can help expand your social media presence and is absolutely worth joining to claim a name for a basic site set-up.
Red Room. This is a social hub that focuses on writers and book lovers. It’s a full-service site that allows authors to express themselves, promote their writing and connect with other like-minded people. Well-known and undiscovered talent utilize this site to network with publishing agents, interact with literary icons and showcase samples of your work. Membership is free, but if you’re an author you’ll need a Premium Membership to market and sell your books. Current price plan is listed at $30 per month or $250 per year.
Goodreads. This is a great site that promotes book-sharing, reviewing and other various ways to showcase your book. Goodreads claims to be the largest site with 1.8 million members who have added 41 million books. Authors enjoy having their own profile pages that feature a short biography, background, pages for your books, review and interview links, comments and other social media aspects. What make the site unique? It has an online advertising program for authors who are interested in ramping up their marketing efforts.
LibraryThing. Geared more toward the reader, the site does allow authors to become members and highlights them as such. A total of 35 million books have been cataloged by 600,000 readers so why not add yours to the list. As a LibraryThing author, you can promote readings, events and participate in author chats, provide review copies and include photos and other information on your author profile page.
Author’s Den. Your book is bound and ready to for reading, now what? The first step is finding an audience. At the Author’s Den, readers and authors are brought together through book reviews, blogs, news, events and more. More than 1.4 million readers each month have access to 62 literary categories. Not only is site is free to join, but it’s evolving. Coming soon is a market place that will permit authors to go a step beyond the site’s current features, including public relations, marketing and publishing.
Other author websites worth taking a peek at:
Shelfari. An Amazon.com owned site that has become very popular among Facebook users. A great way to tap into your social media audience.
Nothing Binding. Directed toward emerging writers and authors.
Scribd. Known as the ‘YouTube for documents’, authors can upload excerpts, pages, reviews and other material to share with people to view.
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