Tag | new media

Best Branding Podcasts

Apr 8th, 20102 Comments

Podcasts are an excellent way to receive syndicated information in an audio format. Whether you choose to download and listen on your computer or portably through your MP3 player, podcasts can deliver content right directly through a web feed in less than a minute.

Competition in the podcast arena is pretty fierce these days, but there are always a few stand outs that deserve a thumbs up or a pat on the back for producing consistent and relevant topics. Take a moment (or five or ten) and listen, or subscribe, to some of these popular branding podcasts. You might be surprised by what you hear.

Brand Fast Trackers. This is a weekly podcast that focuses on helping listeners build their brands and ultimately sell more product. Each week host Brian Martin interviews marketing VPs and CMOs to get their advice and insight on how to help others market themselves.

The BeanCast. Bob Knorpp moderates roundtable-style discussions with a panel of key leaders within the marketing, advertising, public relations and interactive industries. There’s always a great tip or suggestion that can be gleaned from the conversations.

Marketing Over Coffee. This 20 minute podcast is recorded in a local coffee shop each week. Hosts John Wall and Chris Penn cover a variety of topics such as making sense of Facebook, search engine optimization (SEO) and social media. Past guest interviews include:  Seth Godin, David Meerman Scott and Mitch Joel.

Marketing Voices. Created in 2006 by host Jennifer Jones, the podcast focuses on how social media is impacting marketing. This is a great place to learn how to fine tune your current branding initiatives and get ahead of the curve with trends and forecasts.

Six Pixels of Separation. Social media expert Mitch Joel developed this Canadian podcast to unravel the complex world of new marketing. Additionally, The Montreal Business Book Club is also featured and offers regular updates on the books that will help you build your brand and market yourself in the online marketing arena.

Inbound Marketing – HubSpot TV. If Internet marketing seems overwhelming then tune in to Karen Rubin’s and Mike Volpe’s podcast. They’ll help you transform your brand from an idea to actuality. They cover recent marketing news and useful online tips regarding SEO, landing pages, lead generation and more.

The mentions referenced above only represent a tiny portion of the countless branding and marketing podcasts available. Hit the Internet and access some of the online podcast directories to find more great podcast resources.